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Infra Ultra

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Defining the new universal

What is the future of universal wayfinding in a digital age? How possible is to bring together a multisensory experience and merge it with a spatial identity?


For China Fortune (Shanghai) we began our design exercise by challenging the words 'signage' and 'visual identity' and we were interested in finding a holistic experiential identity by exploring semiotic & symbiotic relationship between English and Chinese, digital and analog, literal and symbolic.


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We imagine a wayfinding system in which each individual regardless of their cultural background or special needs are treated as equal.