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How Marc Newson Could Influence Apple in 10 Photos

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How Marc Newson Could Influence Apple in 10 Photos

Jaime Garcia

- Apple’s Jony Ive recruits his pal Marc Newson, a designer known for sculptural forms and his use of colour.

- “We collaborate without even having to think about collaborating” - “Spacesuits: No one knows who design that piece, but if it didn’t work the way it did, the results would be catastrophic”

- “Simplicity is refining and being able to define the very essence of what something does, and therefore you understand what it is, you understand what it does"

- “The beauty is in the clear expression of functions”

- “The degree of care: How much did this group of people care to make this and make it right, and they didn’t do it for themselves, is in service to the people that are going to use or buy the products”

- “My sketchbook is just a visual diary… I see final products in my head”